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Technology serves life, not statistics

Animal WelfareTech from Graz, Austria

Every day, millions of pets suffer from stress, pain, and health conditions that go unrecognized until it's too late. We're building the technology to change that.

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Animal WelfareTech

The Problems We're Addressing

Millions of companion animals face health challenges — detected too late or managed without adequate support. These are the conditions where we begin: chosen for impact, urgency, and scientific opportunity.

Dog showing signs of separation anxiety

Canine Separation Anxiety

Separation anxiety affects 14–29% of dogs — roughly 12 million in the EU alone. Current solutions only inform owners after the episode is over. They don't intervene.

Cat receiving diabetes care from its owner

Feline Diabetes Care

Feline diabetes affects roughly 1 in 200 cats — and that number is rising. Owners managing the condition face a daily burden of insulin schedules, glucose logging, and vet coordination — often without adequate tools or guidance.

In Development

StressLess.one

Making animal stress visible, measurable, and manageable

StressLess is a species-agnostic stress management platform. Our first application targets canine separation anxiety — one of the most prevalent and least-addressed behavioral conditions in companion animals — with an architecture built to extend across species and stress types.

StressLess kit — biometric collar, camera, diffuser, and app (concept rendering)
Product Vision

Our Approach

Sense

Building a picture of your pet's unique patterns — heart rate, activity, behavior — to understand what 'normal' looks like for them.

Study

Recognizing when something is off, in real time, using AI that knows your individual animal — not just population averages.

Serve

Responding with calming actions that actually work for your pet — and learning from every interaction to get better over time.

  • Architecture spanning four innovation pillars
  • Interactive demo available
  • Algorithm framework in active development
  • Formal validation protocol in place
  • First validation studies targeted for 2026

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In Development

PawTails.care

Empower pet owners as health advocates

Because every number tells a story

Chronic conditions like diabetes, kidney disease, and hyperthyroidism affect millions of pets worldwide. The daily care burden — scattered notes, forgotten doses, stressful vet visits — is something existing tools don't address. PawTails brings structure and clarity to the care journey, starting with feline diabetes, where the need is most acute.

PawTails.care turns daily care into a structured routine — logging, scheduling, and sharing — so owners can focus on their pet, not their paperwork.

PawTails.care app — glucose curve and care dashboard
Care Companion Alpha

Care Journal

Log daily routines, doses, and observations in one place — building a clear picture of your pet's care journey.

Vet Connect

Prepare for appointments with organized care history. Share what matters with your vet, clearly and confidently.

Insights

See patterns in your pet's care over time. Understand what's working and where to adjust — with clarity, not complexity.

  • Pre-launch alpha
  • Working web and mobile apps in 8 languages
  • Refining feline diabetes care experience
  • Public launch in preparation

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The People Behind the Mission

Welfare science, systems engineering, and business strategy — united by one conviction: every animal is an individual.

Mariia Karmanova

Mariia Karmanova

Founder & Researcher

Chief Science Officer & co-CEO

MSc Human-Animal Interactions, Vetmeduni Wien (in progress)

3 specialist diplomas with honors — law, zootechnics & accounting

I ran a commercial poultry farm and saw what science later confirmed: animals deserve better than our well-meaning guesses about their stress. Every bird responded differently to identical conditions — and no tool existed to understand why. At Vetmeduni Wien, I'm building the scientific foundation to change that.

Animal Welfare Science Grant Writing Research Validation
Nikolai Vorobev

Nikolai Vorobev

Tech Fellow

Chief Technology Officer

Diplomas in Energy & Automation Engineering

18 years professional engineering across energy, automation & process control

I've spent nearly two decades building systems for critical infrastructure — and learned that monitoring without action is never enough. At KarmaNova, 'better' has a precise meaning: making animal stress visible, measurable, and manageable. The tools will evolve; that purpose won't.

Python / AI / ML System Architecture Industrial Automation
Vera Uhle

Vera Uhle

Strategic Business Leader

Chief Operation Officer & CFO

Diplom-Kauffrau & Economics diploma (with honors)

Certified M&A Manager | IHK Business Coach

From global automotive to private equity to founding my own investment firm — I've learned what makes ventures last. At KarmaNova, that experience meets a deep conviction: mission-driven innovation and commercial sustainability aren't trade-offs. They're the same thing.

Financial Modeling Investor Relations M&A

Science gives us methodology. Ethics gives us direction. Technology gives us capability. Together, they let us answer: What does this individual animal actually need?

Programs & Credentials

Backed by academic partnerships and institutional support.

CURRENT

KAIT Startup Combo

Pre-incubation through KAIT Startup Combo at FH Joanneum

CURRENT

IMHAI at Vetmeduni Wien

Research affiliation with IMHAI at Vetmeduni Wien

COMPLETE

VetIdeas Challenge 2025

VetIdeas Challenge 2025 — completed

PLANNED

FlexCo Incorporation

FlexCo incorporation — Q2 2026

Get in Touch

Whether you're exploring partnership or investment opportunities — we'd love to hear from you.

Contact Information

Address

KarmaNova Animal Technologies
Graz, Styria, Austria

We're always looking for researchers, clinical partners, and investors who share our vision of a life-centered future for animal technology.

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